ParentSquare Inc., provider of the premier unified school-home engagement platform for K-12, has hired Jim Yang as chief marketing officer. Yang, a seasoned business-to-business marketing executive, will work with ParentSquare’s executive leadership team to elevate awareness of ParentSquare and craft strategic marketing initiatives across the United States.
Yang brings more than 25 years of marketing experience to his new position, including over a decade at high-growth vertical software as a service (SaaS) companies. He has expertise in elevating brands and generating demand through industry-leading content and account-based marketing while focusing on solving customer problems. Most recently, he held senior vice president and vice president of marketing positions with software companies in K-12 education and other industries. He has an M.S. in Engineering Management from Stanford University and a B.S. in Mechanical Engineering from Brown University.
“I was immediately drawn to ParentSquare because of its simple but bold goal to help schools communicate easily and effectively with families and thus foster more parent engagement,” Yang said. “In my career, I have often seen that technology is more about the product or platform, but the best solutions focus on empowering people. I love that ParentSquare achieves that by making school communication clear and accessible, and I look forward to furthering its mission of engagement and communications equity.”
With Yang’s appointment, ParentSquare will accelerate its marketing and sales strategies to promote stronger awareness, drive new business and highlight clients’ successful journeys that build loyalty and advocacy.
“Jim comes to ParentSquare with an outstanding track record of developing marketing campaigns that resonate with customers and make an impact,” ParentSquare President and Founder Anupama Vaid said. “Jim will play a pivotal role in helping us cultivate and grow our relationships with schools, districts, and families in a constantly changing environment. His creative, data-driven approach to marketing will help us find new ways to engage more deeply with each of our audiences and in ways that support our core mission.”