Apperson Offers Early Bird Pricing for its Online Character Education Program – The Character Tree

The Character Tree

Discounted 2020/21 subscriptions allow teachers to provide students with character skills, whether they are in classrooms or teaching remotely

Renton, WA – June 16, 2020 – After a successful launch in 2019/20 that garnered more than 18,000 subscribers, The Character Tree is now providing character education to thousands of student who are learning from home. To keep this character development moving forward, whether students are in classrooms, learning from home, or in a hybrid learning program, Apperson is offering The Character Tree at a discounted rate for the 2020/21 school year. The program features video lessons highlighting the positive character traits of prominent figures, as well as educator and student resources. To subscribe and to view video samples visit

“Character education is incredibly important, now more than ever,” said Bill Apperson, chairman of Apperson, creators of The Character Tree. “Modeled after the Mister Rogers’ Neighborhood and Captain Kangaroo television series and using historical and modern day heroes, our videos feature puppets and Miss Sara to help teach positive character traits such as bravery and perseverance – skills that will help students adjust now, and in the new school year. We are offering the series at a discounted rate in order to make our videos more accessible to schools, teachers and parents as they look toward the 2020/21 school year.”

The Character Tree is a character development online resource for kindergarten through second grade students that provides appealing online video lessons to teach children about positive character traits.

It uses engaging discussions, real-life examples from history, role modeling and hands-on materials to emphasize traits such as kindness, bravery, hope, leadership, gratitude and perseverance. The 2020/21 subscription provides access to 36 videos featuring adorable puppet characters asking and answering questions, as well as discussions about prominent figures such as Oprah Winfrey and Jane Goodall. The lessons are standards-aligned and each comes with a teacher’s guide and printable resources for students.

Bill Apperson’s daughter, Sara VanderWel plays the role of “Miss Sara” in the videos and guides discussions with the puppet children and “Gray Squirrel” as they learn about positive character traits. VanderWel has served as an early elementary teacher for more than a decade. She specializes in literacy and writing and in 2018 received the Bonnie Campbell Hill Literacy Leader Award for Washington State. She holds a B.A. in Elementary Education and a B.S. in Spanish Language and Literature and an M.S. in K-6 Reading and Literacy.  She also runs a Teachers Pay Teachers site called The Primary Pal.

The Character Tree is an educational video subscription series designed for K-2 students. The subscription includes 32 character education videos, supplemental resources, and teacher’s guides. Every episode, hosted by a real first-grade teacher, discusses an important positive character trait exemplified by prominent figures like Kindness & Jane Goodall or Perseverance & Dr. Martin Luther King Jr. For more, visit

The American Consortium for Equity in Education, publisher of the "Equity & Access" journal, celebrates and connects the educators, associations, community partners and industry leaders who are working to solve problems and create a more equitable environment for historically underserved pre K-12 students throughout the United States.

Current issue of Equity & Access:

Equity & Access - Issue 28

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